Tyler: "We are the byproducts of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guys name on my underware, Rogain, Viagra, Olestra."
Norton's Character: "Martha Stewart."
Tyler: "bleep Martha Stewart. Martha's polishing the brass on the titanic. It's all going down man, so, bleep off with you're sofa units, and string green stripe patterns. I say never be complete. I say stop being perfect. I say let's evolve, let the chips fall where they may."