Robert "Bob" Paulson (Meatloaf Aday): "Have you heard about the guy that invented this thing?"
Norton's Character: "Well, yeah, actually I uh..."
Bob: "I hear all kinds of things."
Norton's Character: "Yeah."
Bob: "Supposedly he was born in a mental institution, and he sleeps only one hour a night. He's a great man, do you know about Tyler Durden?"