Willy Wonka: "Don't you know what this is?"
Violet Beauregarde: "By gum, it's gum."
Willy Wonka: "Wrong. It's the most amazing fabulous sensational gum in the whole world."
Violet Beauregarde: "What's so fab about it?"
Willy Wonka: "This little piece of gum is a three course dinner."
Henry Salt: "Bull."
Willy Wonka: "No, roast beef. But I haven't got it quite right yet."